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Beatles Official Lapel Badge 1964

An original Beatles lapel badge, manufactured under licence by PRESS-Initial Corp (USA), c'1964, still attached to the original backing card (3 1/2"x 6"). The badge shows the heads of the 4 Beatles & is unused though backing card is slightly creased. The backing card was designed for the upper image of The Beatles to be detached to create "..a wallet sized photo".

 

This item was acquired in 1998 from John Fenton, ex-director of SELTAEB. SELTAEB ("Beatles" spelt backwards) acquired control for The Beatles merchandising from NEMS in 1963, Brian Epstein agreeing to a 90:10 income split in SELTAEB's favour. When "Beatlemania" took hold & the full extent of The Beatles merchandising potential became clear, Epstein & The Beatles endeavoured to re-negotiate. Although a subsequent revision was agreed, years of legal wrangling followed & it is conservatively estimated that The Beatles lost up to $100m in income.



Price: £65.00

Artist: The Beatles
Year: '1964
Category: Beatles / 50 - 60's
Format: Other
Condition: Very good +
Reference: 69794



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